Maynooth Furniture Web UI Design

Project Description

Maynooth Furniture is a new business selling affordable high-end design furniture made in Ireland.

Project Goal

To build a e-commerce website that showcases Maynooth’s high-end & wide range of furniture in a minimalistic & premium approach and to help their customers effortlessly browse & purchase furniture for home delivery.

Design Process

User experience design process is an iterative method that helps continuously improve and polish our designs. In the process, we go through different stages repeatedly while evaluating our designs on each stage.

Stages

Understand

Learn about the customers, understand the requirements, and Define use cases.

Research

Understand

Conduct a research and browse through competitors' websites in order to gain insight into what is required to build a furniture site.

Ideate

Brainstorming the best possible solutions to make design more efficient.

Design

Ideate

Establish a visual design process and create high-fidelity mock-ups.

Persona

Katherine 50 | EXECUTIVE | DUBLIN, IRELAND

Katherine is an executive at the local offices of a international medical device company. She earns a salary of $110,000 per year. She has children at University. She’s both style & price conscious.

Katherine is updating the furniture at the 4 bedroom family home. The update in furniture is following the slow remodeling of the house now that her kids have left for university.

She loves to browse style guides online. She uses Pinterest to gather her design ideas.

Competitor Research

To understand the user flow and to gain some inspiration, conduct a research on competitors in the same field, such as IKEA, DFS.CO.UK, Habitat, Made.com. In addition to getting familiar with the user flow of each website, I also got some inspiration from Amazon, and Ebay.