OUP - GAB Marketing Website Adaptive UI Desgin

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As part of the OUP project, existing e-commerce desktop sites are being redesigned for mobile and tablet platforms as adaptive environments. Maintaining consistency of existing UI with new UX without referencing old design files/systems is challenging. The same components must be created from scratch.

This website was originally developed as web application to be accessed by people on their desktop. In line with the changing digital world, business felt that it is now required to make the website adaptive so that it can be used on different type of devices. The business decided to make its website (GAB Marketing) device adaptive (mobile and tablet).

Designed the website to be adaptive at 768px and 375px breakpoints to make it accessible and usable to a wide audience.

Introduced new components to leverage the experience without breaking the existing flows and functionalities.